title: What is PiinPoint? - Company Overview & Details date: 2023-10-05 author: "Sophia Green" avatar: "default-avatar" description: "Explore PiinPoint, a leading location analytics platform that empowers businesses with data-driven real estate decision-making." tags: ["PiinPoint", "Location Analytics", "Real Estate", "Business Expansion"] category: "Business Technology" readingTime: "6 min read"
What is PiinPoint? - Company Overview & Details
In the ever-evolving landscape of business, the importance of data-driven decision-making cannot be overstated, especially when it comes to choosing optimal locations for expansion. Enter PiinPoint, a location analytics platform that has revolutionized the way businesses approach real estate decisions. Founded in 2013 and headquartered in Kitchener, Canada, PiinPoint leverages a rich tapestry of datasets to assist companies in identifying the best expansion locations.
Who Founded PiinPoint?
PiinPoint was co-founded by Jim Robeson and Adam Saunders, both of whom have played pivotal roles in shaping the company into a leader in location analytics. Their vision was to create a platform that empowers businesses to make informed real estate decisions, combining technology and analytics to improve outcomes.
Who are the Key Executives at PiinPoint? - Leadership Team
PiinPoint's leadership consists of seasoned professionals with extensive experience in technology and business strategy. The company is guided by:
Chief Executive Officer (CEO) - Jim Robeson
Jim Robeson serves as the driving force behind PiinPoint's strategic vision and operational excellence. Under his leadership, the company has expanded its capabilities and market reach, establishing itself as a trusted partner for businesses seeking data-driven insights.
Chief Technology Officer (CTO) - Adam Saunders
Adam Saunders plays a crucial role in overseeing the development and implementation of PiinPoint’s advanced technology solutions. His expertise ensures that the platform remains at the cutting edge of location analytics, continuously evolving to meet the needs of its users.
PiinPoint Company Details & Key Information
Where is PiinPoint located?
PiinPoint is strategically located in Kitchener, Canada, a hub for technology and innovation. This location not only reflects the company’s commitment to harnessing local talent but also positions it within a thriving ecosystem of tech startups and research institutions.
How many employees does PiinPoint have?
As of now, PiinPoint has a dedicated team of between 11 to 50 employees. This compact size allows for agility and a collaborative work environment, fostering innovation and rapid development.
When was PiinPoint founded?
PiinPoint was founded in 2013, marking a decade of commitment to enhancing location intelligence for businesses across various sectors.
PiinPoint Official Website
For more information, visit the official PiinPoint website, where you can explore their services, case studies, and insights into location analytics.
The Importance of Location Analytics
Location analytics is an essential component of modern business strategy. By utilizing geographic data, companies can make more informed decisions regarding site selection, market entry, and resource allocation. Here are some key benefits of employing a location analytics platform like PiinPoint:
- Data-Driven Decisions: Businesses can leverage multiple datasets, including demographic information, traffic patterns, and competitive analysis, to pinpoint ideal locations for expansion.
- Cost Efficiency: By identifying the best sites for new stores or offices, companies can minimize operational costs and maximize return on investment.
- Strategic Planning: Location analytics aids in strategic planning, allowing businesses to evaluate potential markets and tailor their approaches accordingly.
"Location is not just a point on a map; it's a critical factor that can make or break your business strategy." – Jim Robeson
How PiinPoint Works
PiinPoint operates by aggregating and analyzing vast amounts of data from various sources, including government databases, commercial data providers, and user-generated content. This data is then processed to provide actionable insights that help businesses make informed decisions about where to expand.
Key Features of PiinPoint
- Site Selection Analysis: PiinPoint offers tools to evaluate potential locations based on a variety of criteria, including demographics, competition, and customer behavior.
- Market Insights: Businesses can gain valuable insights into market trends and consumer preferences, enabling them to tailor their offerings to meet local demands.
- Visualization Tools: The platform includes advanced visualization features that allow users to see data on interactive maps, making it easier to understand geographic trends.
Case Studies: Success Stories with PiinPoint
PiinPoint has helped numerous businesses make impactful decisions regarding their expansion strategies. Here are a couple of notable examples:
Retail Expansion
A well-known retail chain utilized PiinPoint to assess potential new store locations. By analyzing demographic data and traffic patterns, they were able to select locations that not only matched their target demographic but also showed high potential for foot traffic. As a result, the chain experienced a significant increase in sales and customer engagement in newly opened stores.
Restaurant Chain Growth
A popular restaurant chain turned to PiinPoint to identify areas for growth. By leveraging location analytics, they found underserved markets with a high concentration of their target demographic. The result was a successful expansion that led to a 30% increase in overall revenue in just one year.
Conclusion
PiinPoint stands at the forefront of the location analytics industry, enabling businesses to make informed, data-driven decisions about their real estate strategies. With a dedicated team led by experienced executives, the company continues to innovate and provide valuable insights for organizations looking to expand. As the demand for location intelligence continues to grow, PiinPoint is well-positioned to remain a leader in this dynamic space.
Whether you are a small business looking to open your first store or a large corporation planning a multi-location expansion, PiinPoint offers the tools and insights necessary for success in today’s competitive market.
