title: What is Glocally? - Company Overview & Details date: 2023-10-09 author: "Maria Gonzalez" avatar: "default-avatar" description: "Explore the innovative media agency Glocally, its founding, leadership, and unique approach to geoaudience activation." tags: ["Glocally", "Media Agency", "Geoaudiences", "Big Data"] category: "Business" readingTime: "6 min read"
What is Glocally? - Company Overview & Details
In a world increasingly driven by data, the need for specialized media agencies has never been more pronounced. One such agency making waves in the industry is Glocally, a 100% Spanish media agency that excels in activating geoaudiences through both online and offline media. Utilizing a blend of big and small data, along with generative AI models, Glocally aims to optimize conversion rates for its clients. Founded in 2016 and headquartered in Madrid, Spain, Glocally has established itself as a leader in the realm of audience engagement.
Who Founded Glocally?
Glocally was founded by Fran Ares Torres, a visionary leader with a keen understanding of the media landscape and the intricacies of audience targeting. Under his stewardship, Glocally has grown into a respected name in the industry, known for its innovative methodologies and effective strategies.
Leadership Team at Glocally
The success of any company is largely dependent on its leadership team. At Glocally, the executive team comprises experienced professionals who bring a wealth of knowledge and expertise to the table.
Chief Executive Officer (CEO): Fran Ares Torres
Fran Ares Torres not only founded Glocally but also serves as its Chief Executive Officer. His role involves directing the company’s strategic vision and operational framework. With a strong background in media and technology, Fran is adept at navigating the complexities of audience data and conversion strategies.
“In a data-driven world, understanding the nuances of geoaudiences is crucial for effective marketing,” says Fran Ares Torres.
Chief Technology Officer (CTO)
While the name of the CTO is not specified, this role is critical for Glocally’s operations, focusing on the technological advancements that drive the company's data analytics and audience targeting capabilities.
Glocally Company Details & Key Information
To understand Glocally better, let’s delve into some key details about the company:
Location
Glocally is headquartered in Madrid, Spain, a city known for its vibrant culture and burgeoning tech scene. This strategic location enables Glocally to stay at the forefront of industry trends and engage with a diverse array of clients.
Employee Base
Glocally boasts a team of 51-100 employees. This size allows for a collaborative environment while still maintaining the agility needed to adapt to the ever-changing media landscape.
Year of Establishment
Founded in 2016, Glocally has quickly positioned itself as a frontrunner in the media activation space. The company’s growth trajectory reflects its commitment to innovation and client satisfaction.
Official Website
For more information, you can visit Glocally's official website.
The Unique Approach of Glocally
Glocally distinguishes itself through its unique approach to audience activation. Here are some key elements that define its methodology:
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Geoaudience Activation: Glocally specializes in targeting geoaudiences, meaning they focus on engaging specific demographics based on geographical data. This allows for more personalized and effective marketing strategies.
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Data-Driven Insights: Utilizing both big and small data, Glocally crafts tailored marketing solutions that resonate with target audiences. This dual approach ensures that they are not just relying on large datasets but also considering the nuances of smaller, more specific data points.
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AI-Driven Optimization: By employing generative AI models, Glocally enhances its ability to analyze data and predict audience behavior. This technology allows for real-time adjustments in marketing campaigns, thereby optimizing conversion rates.
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Multi-Channel Strategies: Glocally excels in executing campaigns across various media—both on and offline. This multi-channel approach ensures that clients can reach their audiences wherever they are, maximizing impact.
Case Studies: Glocally in Action
To further illustrate Glocally's effectiveness, let’s look at a couple of hypothetical case studies based on their operational model:
Case Study 1: Local Retailer Campaign
A local retailer in Madrid approached Glocally to improve foot traffic to its store. By utilizing geoaudience targeting, Glocally identified potential customers within a specific radius of the store. They crafted a multi-channel campaign that included social media ads and localized print media, resulting in a 30% increase in store visits during the campaign period.
Case Study 2: National Brand Engagement
A national brand wanted to increase its online engagement. Glocally employed big data analytics to identify audience segments that were less engaged. By creating tailored content for these segments and deploying it across various channels, they achieved a 50% increase in online interactions within just three months.
Conclusion
Glocally stands as a testament to the power of data-driven marketing in today's complex media landscape. With a strong foundation led by Fran Ares Torres and a dedicated team, Glocally continues to innovate in audience activation. Their commitment to utilizing both big and small data, combined with generative AI, positions them as a leader in optimizing conversions for their clients.
As the media landscape evolves, companies like Glocally will undoubtedly play a pivotal role in shaping the future of audience engagement, making them an agency to watch in the coming years. For more insights and updates, consider exploring their official website.
